Whether you know it or not, we all function on belief systems. Have you ever heard, “Whether you think you can, or think you can’t – you’re probably right”?
Well, I want to challenge the way you think about your marketing. After all, what you believe is what you’ll eventually get. If you’re an Inside Line Subscriber – you should be used to getting challenged on a regular basis!
Listen, here’s what I want you to know … [Read more…] about Marketing Is About Beliefs
Every single day, in every company across America, people are walking into their places of work with only a handful of things on their immediate to-do list, and a whole bunch on their periphery. Those peripheral, floating items are often much more important to the day-to-day operations of the company than you may realize.
We put off the big stuff until there’s time for it, right? [Read more…] about Do You Know What You’re Doing?
This was inspired by a great presentation from Christa Trantham, a very aware young lady with an incredible marketing perspective!
Habits are funny, little people with big feet …
No, that’s a hobbit …
But habits are pretty weird, too.
We don’t always know why people do what they do, but figuring it out is what marketing is, so it’s important to understand how our customer behaves. [Read more…] about Become Your Customer’s Habit, and Then Their CRAVING!
Twitter can be used for conversations (best use) or information streaming (many people do this with great success.) By information, I mean you can share links to great content here and others may retweet it, or just read it. They may just ignore it. It takes a LOT of great content, reaching out to others, and comments in Twitter before anything gets picked up.
Blog for a reason, or don’t waste your time! Social media without a blog or blogging without sharing it – either way, the whole system is inoperable.
We describe the relationship between your website and social media to your car’s drive train. Your website is the engine, but your blog is the transmission. You can’t drive the car with just one – you need both.
Every effort you put into your company has to move you toward your goals. One of your goals should be to satisfy your visitor by having what they’re looking for readily available. When it comes to blogging, you may have many goals – but I want you to concentrate on the goals that specifically benefit your overall marketing plan.
