Business blogging will really benefit your company, that is – unless you forget that your blog should be addressing your
reader’s interests. Assuming your blog publishes to an RSS feed or email newsletter, neglecting the things your readers are looking for can take you out of an inbox very quickly!
Your readers come to expect something from you, but it’s very easy to get off-task and forget where you’re going. Develop a blog strategy to help you stay on target.
It’s not wrong to add some humorous posts or even some cynicism or thoughtful words occasionally, but keep a clear eye on your goals. A business blog isn’t a journal, but it is a casual communication starter that should encourage your readers’ interest in something they wanted to know more about regarding your industry or niche.
Read more at the Express Marketing Memo.
Valentina, I hope you continued to read the full article and that you found it helpful. Yes, we recommend WordPress, and the paid version is optimal. There simply isn’t anything you can’t do with your blog on a WordPress website, and we’ve had tremendous success with our clients’ online performance and ability with the themes available.
That being said, if you’re feeling overwhelmed with decisions, sign up for our Build A Better Website Series located on the Website Design tab to learn easy ways your website can work for you. Let us know how the tutorial improved your understanding of the big picture, will you? Thanks for stopping by!
Superb blog! Do you have any hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any suggestions? Thanks!