Narrowing the focus of your newsletter to particular segments will increase your bottom line – whether you’ve got a huge list or not. Use newsletter design elements to keep your regular offers in front of your reader and introduce new ones, but cover specific material in the body content.
Your email marketing list is vital; it’s actually more important than your social media efforts and your website. Why? Because hands-down, more people are reached through their inbox than any other online method. Targeting behavior will increase your sales and build your brand.
Who opened up what email? Did they click on the links inside? Was it effective? Did they unsubscribe, or not open it up at all?
Our readers come for all sorts of reasons. Many of the issues people want solved are related to additional services we offer. As our list grows, our newsletter content becomes more specific to each separate group of readers. By continually tweaking those leads to see where their interest lies, we reach more people who we can actually serve and develop programs that address their needs. We couldn’t do that without the data AWeber Email Services provides.
This logic doesn’t only apply to a company with several products that can easily cross-promote. Even if you only offer one product that does many things, each solution may be another area to target. Getting specific will help you notice where your holes are for a more complete campaign.
Your list can be divided up in such a way that your message targets a particular group who has already shown where their interest lies. Interrupt the regular emails with product introductions, called email blasts, and always suggest that they forward your email to a friend who may not know that your product or service is their remedy.
Hey, don’t leave money on the table!
Posture yourself for increased sales with AWeber Email Services. They have several easy-to-use sign up forms that capture the information you need to dish up the right content to the right audience.
The templates shown on AWeber for newsletter design are a nice way to present your message, but the most important thing will always be the content specific material provided in it. Take advantage of the additional spacing in sidebars to keep your social connections, regular and new offers in front of your readers each time you send out a newsletter.
A great newsletter takes much forethought, and the right tools make all the difference. My Email Success Series was written and recorded for small business owners who would like to be email marketing, but don’t know where to start. For more information on building a customized email campaign, sign up for the Email Success Series today.
Leave a Reply