It takes an incredible amount of resources in time, energy, and even money to generate income for your business online. Making your business profitable isn’t an overnight thing, and even after you have your website and your social media activity ready to go – you will not make money off of that alone. Generating the sales that make the money that help you become more efficient and effective and make mega bucks will require more than one avenue to first generate leads.
How Do We Know That?
In the marketing world, we’re different. We’ve been told for years how we needed to niche our services to really benefit our bottom line. Thing is, Shari started this company with signed agreements and accounts to service way before our team emerged. When those accounts are paying the bills, who do you ditch to niche? Hey, that’s pretty good …
A lot of people find themselves in this predicament. We didn’t listen to all that because it didn’t make sense for us. You shouldn’t listen to all the ‘everyone do this’ advice either. We know a great deal about print marketing because we’ve been offering amazing print products to our clients for years. The online aspect was a natural next step when we were already getting hired to write copy for landing pages, blog posts and web pages.
What Does Print Have to Do With Your Online Marketing?
What many people don’t realize when they get started is how important it is to use print effectively to drive traffic to your website. Activity needs to be tracked and gauged so you know how much you’re spending to get your leads. Whether you’re putting all your apples into online marketing avenues, or spending more on your print marketing – the bottom line is this:
You’ll magnify your sales when you combine a well crafted, laser-focused, offline and online strategy, by huge margins.
You designed your company to make money. If it’s not, or it could be doing better, don’t you think it’s time to talk to someone about how to build truly effective campaigns that can make that happen?
Zero To Sixty Marketing isn’t interested in the quick buck. We want to help you make smart decisions with your company dollars so you can make money. That’s how it goes.
We’re more interested in bringing you the best information (not the trendiest, not one-size-fits-all advice) so you can understand how you have to stretch in business when you go forward with a mindset to grow. If you don’t have a mindset to grow, you’re wasting your time. Your marketing dollar has to make sense. Your ideas need to be vetted by experts that know how to do it right, and build you a system that will continue to work for you by generating leads and capturing data so your next campaigns are even more effective.
Do you use direct mail campaigns to drive traffic to your website? If not, what’s your call to action on your postcards and brochures?
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