It used to be that extreme functionality was only for ‘big players’ online. Small companies really didn’t think they could do much with their websites, they basically represented an online address and that was about it.
With WordPress and iThemes, that couldn’t be further from the truth. About two years ago, we decided to exclusively build WordPress websites – and our clients are some of the most independently capable business owners out there.
It’s a good thing. The most frequently asked question we get from a new prospect is, “How can I get more control of my website, without destroying it?”
Two words – iThemes and plugins.
We use a professional design framework developed by iThemes for all our our WordPress sites. It’s the framework, more commonly referred to as a ‘theme’ that allows a business website to be completely customized page-by-page. Plugins take your website to the next level by adding functionality – making it possible for business owners and management to do things with a website that used to only be done by talented web developers.
When we build your website, we teach you how to do what you want to do safely, so you won’t break your site or negatively affect your search engine visibility. Not everything you want to do is necessarily wise to do.
We do the build, and teach you how to manage what you want to manage. If you don’t want to manage something or are not comfortable with your skill level, we manage everything or fill in the gaps.
See, plug and play would be a little too overstated. WordPress websites accept development from independent builders who come up with some pretty neat stuff, and plugin functionality is what it’s all about. But as a web designer, you need to know what you’re doing so you don’t inadvertently disrupt the theme you’re working on. Not everything works together, even when the intention is there. Some versions of original ideas need to be vetted with time and reviews.
But the good stuff? Oh, yeah. Definitely progressive thinking.
Great plugin groups enable your theme to do anything from dramatically changing the way your images display, to backing up databases and embedding shortcodes for video. They can pull information from Flickr and Picasa and make every containment box exactly the right size for what you’re trying to do.
Plugins offer:
- Data analysis
- Anti-virus protection
- Social media buttons
- SEO enhancement
- Comment spam filters
- Security scans
- Redirection
- Billboards
- Rotating text
- Comment back-linking to sites meeting your approval, and more
If you want your website to do it, just ask. If it can be done, we’ll find the app for that.
Your business website will be looking good and running easily when Zero To Sixty Marketing hosts, develops and unveils your new site. Try to stump us: What would you like to see your website do?
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