This service business website makeover was for a long-time customer, who gave another company a try, but returned to us last summer when his website needed an update. The other company operates differently than we do, and had not updated themes and plugins to keep the website secure and performing as needed. We service what we sell and provide ongoing monthly support through our WordPress care plans.
Before: The old website looked dated, suffered from too many redirects, and was not mobile responsive.
Challenges:
The biggest challenge with this website redesign was creating a new information infrastructure. It’s an information-heavy site, and over time – adding a little here and there, the structure no longer made sense.
The new site design is simplified and focused on the customer. Clickable phone numbers are prominently displayed.
What we did:
Our goal for the overall design was to simplify, modernize, and bring warm and friendly images in wherever possible. We reduced the main navigation to the essentials, and reworked the categories and tags from an SEO perspective. Each page has clickable phone numbers plus a strong call to action. Testimonials are sprinkled throughout.