We’re kicking off a series today, in response to our clients’ questions about how to effectively use social media for business. If you’re an RSS subscriber, you’ll see this in your feed reader on the day we publish. Email subscribers will receive these tips as part of our weekly newsletter that now comes out on Saturdays.
What is Social Media?
Social media is not just Facebook or Twitter or LinkedIn or your blog. Rather, it encompasses all of these social channels and many more. I’ve lost count of how many social sites are online, but that doesn’t really matter anyway. We’re going to help you appear to be everywhere, but we’re only going to focus on one thing at a time.
It all begins with your blog.
Think of your blog as the foundation for all of your online interactions. With interesting, useful content – relevant to your target market, your blog becomes magnetic. Useful information gets shared, which drives new viewers to your blog and new buyers to your site.
The main social media channels we’ll focus on in this series are
- Your Business Blog
- YouTube
If you have particular questions you’d like to see addressed, please let us know in the comments.
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