As a copywriter, I’m most often tasked with writing copy for the B2B market. Beyond asking questions of my customer, this requires access to sources of information about various industries. One of my most valuable resources for the past few years has been B to B Magazine, which I receive free as a TradePub subscriber. You can do the same and I’ll provide you a link at the end of this post.
B to B Magazine is a monthly tabloid-size magazine dedicated to all disciplines of business-to-business marketing. It’s mission is to provide senior marketers and business owners the information and analysis needed to develop a winning integrated marketing strategy. The March 9 issue covers:
- Event marketing survival skills,
- In-depth insight into marketing to the financial services industry,
- Commentary on doing more marketing with less money,
- Using direct mail and social media,
- Strategies and techniques for Web marketers,
- And each issue ends with “Chasers,” a full-page devoted to analyzing print ads – both copy and design.
My favorite columns sections include “Vertical Insight,” where I find specific information about what buyers in a given industry are looking for, how they want to be approached, and media that they consider relevant to their industry. This is in-depth, useful information, so I file back issues and refer to them as needed.
“Chasers” is another favorite. Some advertisements work and others bomb … compare them side-by-side and you can learn so much. Apply this to your own business and reap the results.
You can subscribe to B to B Magazine and other useful publications for FREE at http://zerotosixtymarketing.tradepub.com
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