Is Twitter working for you? What’s that, you thought you had to work to use Twitter? Oh, I can see where the confusion lies – you don’t really care what everyone else is eating or where they are shopping, much less give a care about strangers’ particular opinions. That DOES sound like a lot of work.
We ALL get that, you know.
No, you’re not alone. Surprise! Everyone out there clamoring away in 140 character speak is NOT in love with the Twitter. Oh, our profile pics smile and our short messages are generally enthusiastic, but deep down inside, there’s a little cringe by all who know why Twitter is important and why they have to be there. And then, if they truly care about their business, they show up for an hour or so anyway.
Do YOU know why Twitter is important for your small or local business?
Let me show you “Twitter style.”
- You select who to follow, and search for those that benefit from your company’s products or services. (101 characters)
- Local companies can target who they follow based on their location. (67 characters)
- Tools such as Hootsuite, SocialOomph, and Tweetdeck use your Twitter login information. (87 characters)
- Those tools make using Twitter very easy, & keep ur message in front of ur targeted ppl w/o u actually being there. (115 characters)
- When ur message is going out strategically 2 the right people w/o u, u will find Twitter a fun ave. 2 engage in casual conversation. (133 characters)
- RT @skhamilton You select who to follow, and search for those that benefit from your company’s products or services. (116 characters) That is how they first learn about you, and they will generally follow you back – thus creating your very targeted following.
After the initial cringe, you see, you begin to realize that you can send your blog post URLs to the Twitterverse and they’ll be read by those you want reading them. You increase your odds of getting comments, you increase your name recognition, and by default – you increase your relevance within your industry. And that’s just one very appealing reason to get involved.
Believe it or not, that all spells free marketing. When marketing budgets are tight all over, isn’t it worth it to invest some time learning how to use Twitter? Sign up for your FREE download of The Very Best Way to Use Twitter for Local Business to learn how to start managing your free marketing – the smart way.