Twitter can be used for conversations (best use) or information streaming (many people do this with great success.) By information, I mean you can share links to great content here and others may retweet it, or just read it. They may just ignore it. It takes a LOT of great content, reaching out to others, and comments in Twitter before anything gets picked up.
Lesson 7
Twitter can be used for conversations (best use) or information streaming (many people do this with great success.) By information, I mean you can share links to great content here and others may retweet it, or just read it. They may just ignore it. It takes a LOT of great content, reaching out to others, and comments in Twitter before anything gets picked up.
Twitter has two important features for businesses.
First, when you create your profile, you’ll be asked to add a description. That description can be smartly crafted to contain the keywords you use for your web pages and blog categories. Don’t be stiff or wordy, just make a nice, friendly sentence using a few of them.
Secondly, you get to add a link back to your website. THAT is the most important link in Twitter! It has very strong authority and will give you a great link back to your site.
A couple of things about Twitter profile set up:
- DO add your picture, not a logo. People talk to people, not logos.
- DO be friendly, and tell people what you do. Read how others in your industry describe themselves for ideas you may like.
- DON’T leave the egg image in your profile. Use your smiling face!
- DON’T think you’re done if you haven’t logged out, looked at your profile, and tried to log back in again.
- DON’T set your tweets to private or locked! What good is that? Make sure it’s set to public.
Use a Link Shortener
Twitter by itself is just no fun at all to me. But after you have a Twitter profile, go set up a Hootsuite.com account and pull your Twitter account into it. Everything will be easier from then on, and you’ll never have to log in to your Twitter account again! Hootsuite is a management tool that will let you:
- Shorten your URLs so you can add comments
- Manage Facebook and Twitter from the same tool, even on your phone
- Let you schedule tweets in advance (WAY smart)
- Let you analyze your data to learn how effective you’re being.
- Tutor you in easy-to-understand Hootsuite University so you understand everything you can do with it. You will LOVE this tool.
Remember when I told you to add tweets to the bottom of the Google Doc used for managing your message? If you use that system, all you do to share is:
- Log out of your website.
- Go to your blog from a logged out perspective.
- Click on the title of the post you want to use.
- Take the URL of the whole post you come to, after you’ve clicked the title, and copy it
- Add that URL to the link shortener inside Hootsuite, add your comment,
- And share!
That sounds like a lot of steps, but it’s no harder than learning how to back out of the driveway. The first few times, you think about every move you make. I bet when you leave your driveway now, you don’t even think about it. It’s the same way with these systems. Just make them part of your everyday procedure and within a week you’ll be smoothly using Hootsuite to promote your links.
Next up, Facebook.
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