Shari does a great job explaining what SEO is not, a very important read I strongly recommend. This is a very basic synopsis broken down for the small service company that is just now learning that their site can do more for their company than just hold a place for chance visitors.
Search engines are not as hard to understand as it can seem to a smaller, service or product website owner. Most businesses understand by now that they must have a website so their company information can be easily accessed by prospective clients, but just having one doesn’t guarantee that.
The major search engines are Google, Yahoo, and Bing. Whenever you look for something online, these engines have a search box that you can type information into, and then click on ‘search.’ The engine then goes through its data, and pulls up information from sites that correlate exactly with what you’ve entered into the box. I told you, very basic.
So what gets entered by the searcher matters very much, but so does the wording on your site or blog. You want your site to be accessed by a person or business who is already looking for you. The art of causing that to happen, is SEO.
You want the wording you use on your website to produce the most favorable result possible, and that would be for your website to exist on at least the first Goggle, Yahoo, or Bing search page, hopefully the upper third, and optimally the first listing for what your customers are typing into the search box when they are looking for you.
The word-smithing part of SEO simply combines the science of researching what words are best for you, and then weaving those words naturally into the sentences, titles, links and phrases used throughout your website. It also involves the number of pages and links you’ll be using, and how you’ll be using them.
Small service companies of America, stand strong. I encourage you to learn from these pages and the excellent information available on ExpressMarketingMemo.com so that you can adopt practices that will keep you in the running through this economy. We not only offer services, but consulting as well. Many of you are working very hard and are finding yourselves stretched to capacity. We can get you back up to speed, so you can enjoy the business of doing your business again.
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For more information, go to Tweak Your SEO Regularly.
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