Here’s another example of the design process … Web site design, this time. We’ve just rolled out a new Web site home page design for Sprue Brothers Model LLC. Sprue Brothers is an online hobby retailer for scale model builders. The “sprue” in the business name is significant. All plastic scale modelling parts arrive on a frame called a sprue. The store’s logo reflects this and now so does the Web site.
Before and after screenshots are below:
Before Website Redesign
New Home Page Design
My husband (and team member), Gerald, came up with the idea of sprue borders. Our graphic artist, Scott, took the concept and ran with it. I put it together as a working Web site. Despite a few technical glitches, this was a fun project that came together quickly. It’s also one that will continue to improve over time. Gordon, we hope your new landing page serves you well.
Have you looked at your Web site lately?
Is your Web site in need of a face lift? Believe it or not, most Web sites would benefit from a makeover every couple of years. It’s not only the look of a site that can become quickly dated, but also the technology running the site. If you’re doing your own Web site coding in Dreamweaver or FrontPage, and you’re not a code geek, your site is also likely accumulating excess bits of code … stuff that doesn’t really seem to cause any problems now, but give it time … it will.
So take a few minutes this week to review your Web site from the eyes of a first time visitor. Does it portray your business the way you’d like it to? If you’re using a blog rather than a static Web site, is your blog installation up-to-date? Do your links all work? And if you know what you’re doing, take a look under the hood and check your HTML coding. If you don’t know what I’m talking about, ask me.
Another Reason to Subscribe by Email to Inside Line
We’ll have a free gift for email subscribers to Inside Line this week. Mum’s the word … can’t tell you what it is until it’s ready to go, but I will say that it’s NOT some bonus offer for buying some guru’s Internet marketing course. In fact, it’s not even educational … just something to use and enjoy, and the only string attached is that you must be a current email subscriber to Inside Line. Are you an email subscriber yet?
[…] we shared a client’s Web site makeover, and suggested you step back to look at your Web site with fresh eyes. If you did that and realized […]