Most people don’t really think about their personal policy until a situation comes up and it’s time to take a stand. If you’ve ever said something like, “Well, my personal opinion is …” or “Personally, I think that if I were in that situation I’d …” then you’ve experienced a time when your personal policy came into question. 
In day-to-day affairs, our personal policy defines our character in business, too. It may be as simple as making decisions that cause you to be timely, or even decisions about how you expect yourself to react to a circumstance.
For instance:
- What are you positively not going to get involved with?
- What level of performance do you expect out of yourself, your coworkers, your staff or your network?
- What steps are in place that ensure your company’s policies are enforced?
- Do you resolve to be cool-headed in the face of controversy?
A personal policy will define your attitude in business, too.
When you examine your responses to workplace performance, do you consider how your perspectives relate to an overall personal policy? Often, how a person personally feels about things bleeds into a business decisions. Many times failure is a direct result of business decisions stemming from an unrecognized poor policy.
Waiting for the phone to ring is an example of an inefficient personal policy bleeding into a business decision. A personal policy will cause someone to decide to proactively pursue leads, or to re-actively become discouraged and do nothing. Stagnant, worn-out behaviors appear lazy to customers. It’s simply not worth it. When a company policy is in place regarding those tasks, the calls are made.
Are you guilty of thinking like this?
- No one is working, so I don’t expect very much work for my company.
- My company can’t afford marketing anymore; it’s overhead we’ll have to do without.
- Customers shouldn’t expect our company to be on time; no one is on time.
- My employees don’t have time to learn new things, and they shouldn’t have to – we’ve been doing things the same way for years.
- Things will get better when the economy improves. Until then, we just have to sweat it out.
- I can completely depend on my loyal customers; I don’t need new business.
Like it or not, these attitudes are dangerous and need to be replaced with a written company policy regarding how time is spent on the job. When a company policy governs the decision making in these areas, situations improve and success follows. If business is experiencing a slump, waiting for it to change is a toxic response. It’s time to get aggressive.
What can you do?
At Zero To Sixty Marketing LLC, our policy is dedication to your success. That means we’re dedicated to continuing education. Daily, we’re implementing the things we’ve learned and adopting an atmosphere of continual growth. We believe that makes for a dynamic environment, and also breeds stability you can count on.
If you’re ready to implement website marketing strategies that proactively support your determination to offer the very best to your clients, it may be time to talk to someone about the challenges your company is facing today.
Is it time to reassess your personal policy regarding success? What challenges does your company face that haven’t been conquered yet? There may be a marketing solution. Be proactive, let us know about it.
Leave a Reply