Timeless Treasures Pt 2
In my last back-to-basics post, I challenged you to carefully define your customer – to market effectively and be COST effective, we need to know exactly who’s attention we’re trying to gain. But there’s far more to it than that. It’s also important that we figure out the markets or projects that aren’t a good fit for us. There’s a lot to be said for learning what you DON’T want.
For instance, our service offering includes custom Web site development. We’ve been drifting away from building static HTML sites for some time now for a number of reasons, but recently it’s occurred to me that we need to remove the static HTML site from our service offering altogether.
Why? In a nutshell – freedom. I personally code the majority of our HTML sites. When a client site needs an update, it’s up to me to get it done using my computer and Dreamweaver. But when I build a business Web site using WordPress and a professional business theme, the whole team can get involved immediately. Our copywriter can upload text directly to the site, even while I’m building the layout. Design elements can be added and tweaked at the same time, and none of us are stepping on the other. It’s more efficient and far more portable. And when complete, and the client asks – as they ALWAYS do, “How can I update the site myself?” We can give them login credentials or simply hand over the keys. It’s truly a win-win for us and our small to mid-sized business clientele.
Note: We use and highly recommend the Builder theme by iThemes for hosted WordPress business Web sites. It’s completely customizable, easy to work with, unbelievably simple to upgrade and keep up-to-date, and is backed up by the best customer support I’ve ever seen.
Have you identified markets, products or services that might be a great fit for your competitor, but they just don’t interest you?
Related Articles:
Leave a Reply