Why Are You In Business?

As we draw nearer the end of the year, it’s a good time to review our core business principles. Are you on track to accomplish this year’s operational and marketing goals? Are you doing what you intended to do? Are you growing, or barely hanging on?

It’s also a good time to ask yourself, “why am I in this business, anyway?”

If you’re just getting started and find that you’re working longer hours for less pay than you ever have in your life, know that you’re not alone.

The first few years of a startup business are notoriously rough for most entrepreneurs. Few start out with enough cash to live comfortably, and unless you build your business on a credit card (not a good idea), you’re going to be faced with tough choices while you grow your business.

Knowing and remembering your ‘why’ will help you get through the tough spots.

Zero to Sixty Marketing LLC has gone through a transformation in the past six weeks or so.

Just as I’m advising you, we reviewed where we are, where we want to be, and honed in on our ‘why.’

Our passion has been – and continues to be – helping small businesses attract new customers.

But our ‘why’ encompasses so much more than that.

We want to be a part of the economic recovery in America. We want to be a part of and witness to your business success – the kind of success that puts people to work and food on the table.

The politicians and news media make it sound like it’s up to the government to create jobs, but think about it – it’s the small business owner who takes the risk, sets up shop, hires employees, and grows the local economy. We understand that to do that, a small business owner has to understand how to profitably run the operations of the business and effectively market that business.

As we honed in on our ‘why’ we got excited all over again. It’s re-energized our business. It’ll do the same for you.

So, why are you in business? Please tell us in the comments, below.