Why Deep Links Matter

If you’ve been diligently building links to your website, good for you! Generating inbound links to your site is one of the most important things you can do to improve your website’s visibility on the search engines. But are all those links going to your home page? 

SEO Link Building 101

Each page of your website has a job to do. Each page represents a unique opportunity to share information about one specific topic – and to rank in the SERPs (Search Engine Results Pages) for that one topic. If you’re only building links to your home page, you’re limiting the ability of other pages to be found – meaning this grossly limits your website’s potential. Linking to pages other than your home page is referred to as ‘deep linking.’

How to Build Deep Inbound Links

When you leave your name, website address and comment on this site, the ‘Comment Luv’ plugin pulls the title and link to your latest blog post and adds it to your comment. If you’re a blogger, that’s an automatic deep link. If your website doesn’t include a blog, you can accomplish the same thing by leaving a specific page link in the website address field.

Think of other places you can link back to pages on your site. Twitter, Facebook, and LinkedIn quickly come to mind, but those are just the top of the iceberg for social sharing sites.  ‘Add This’ lists 300+ social sharing opportunities! Some business directories allow you to leave deep links. How about industry forums where you participate, publishing your expertise through article directories, guest posting on another business blog?

Since inbound links are so important to the success of your website, make a commitment today to begin or renew your link building efforts. Feel free to begin here. We’d love to hear from you in the comments!