Are you better off marketing to your existing customer base or finding new customers?
They’re both critical to the growth of your business, but where is your smartest dime spent?
If you’ve done your job right, your current customers are a walking, talking, and breathing advertisement. Getting them on board with your new projects first is the smartest way to grow your business.
Prospecting for new clients is important, too. But the cost of converting a previous customer is far less expensive and much farther reaching. When they’re happy, you not only win their business, but they tell their friends, co-workers, and even family members. That kind of credibility is priceless.
How Do You Retain Your Customers?
Communication is key. It’s critical to stay in front of your customers 25, even 30 times a year.
Okay, HOW do you stay in touch with customers 25-30 times a year? These ideas may help:
- Blog updates 2-3 times a week
- Weekly newsletters
- Quarterly promotions
- Birthday messages
- Thank you messages for purchases made
- Customer service surveys
- Social media presence
- E-book offers
I can’t tell you how often I hear local businesses concerned that if they have an email marketing campaign, they’ll be spamming. Somewhere down the line the idea that email marketing is spam has become common. It’s not the same thing at all, in fact, it’s like comparing apples to oranges.
I’m not talking about spamming, I’m talking about relationship building. Use email strategically.
If you’re an email subscriber to Inside Line, you’re a viewer who comes to us through the services of AWeber. This is one of the most effective ways to reach your previous clients and new prospects at the same time.
Every company offers specials, combined deals, or even reduced bulk rate products or services during strategic marketing periods. If you aren’t currently doing this, take a good hard look at your offer and see where you can spearhead choice ideas and get them in front of your customers in an affordable fashion. Don’t miss out on advantages that specials can make to your bottom line. Email campaigns will let everyone you work with know about them.
AWeber Makes it Easy
Get Started Today For Only $1! – AWeber Communications
AWeber provides a sign up box for you to add to your website, and then you use one of the several template forms they offer to broadcast an e-mail special, regular newsletter, birthday message, or tips that are useful to your readers. You can even feed your blog to your subscribers, building your list as you do.
AWeber takes the subscriber information and sends out an ‘opt-in’ message that gives you permission to send your e-mails. You create the thank-you messages, the content, and schedule when they go out. Everything else is automated. Several different messages can be scheduled at the same time to different lists. Your readers also have the ability to ‘opt-out’ whenever they wish.
Take advantage of email marketing. If you want to learn more ideas to build a successful campaign, sign up for my Email Success Series, complete with audio tutorials. This series will walk you through the beginnings of development all the way through to more advanced retention campaigns. It’s free with no strings attached, sign up today!
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