We offer many SEO services for our clients, and take time each day to learn and better understand the particular SEO strategies that help your business succeed online.
Believe it or not, many who claim to perform search engine optimization actually miss the big picture while chasing all the shiny objects that look like they may help, when in fact, they destroy good old-fashioned hard work.
Optimizing for search isn’t just a once-and-done thing. It’s a long-term effort, employing some basics that tend to stay true, like quality keyword research and use and building sound back-links.
It’s also staying abreast of current online trends within different industries. Not every company will benefit from the same strategies, and NONE will benefit from anything less than a ‘white hat’ approach. If you think you’re getting into the gray zone, back away my friend. Reputations are hard to build.
Recently, comment spamming has become more of an issue for our clients.
When we manage a company’s entire marketing wardrobe, we include internal website management. We actually moderate comments for clients, and teach them how to determine quality comments from those that merely gum up or potentially invade the system. That gives us a pretty good insight into the dark world of black hat SEO. We’ve seen just about everything.
Yeah, I don’t think some of these businesses that comment on our client sites have any idea they look so slimy. It’s obvious they’ve hired someone claiming to understand SEO to build a back link structure based on comments. If you’re anything like me, you see those stupid comments and wonder if they understand what they’re saying and why they felt the urge to leave that comment on your blog post.
Let me show you how it works:
- An SEO company will be paid for monthly services.
- They’ll pay low-ball writers based on the amount of comments they dump on a site.
- The writers will use keywords for names, and use several different online email accounts.
- The comment will link back to a website.
- The comment will be over-complimentary with little meat, or just plain nasty and mean.
- There will be several similar comments on different posts.
- As long as they’re using keywords and link to a website, they believe they’re developing back links.
SEO claims aren’t all black and white, some of it dabbles in gray areas like this. What’s the problem with that, you ask?
Well, to say the least, wouldn’t you call that fraudulent?
Here’s how they look on a WordPress comment dashboard when they come in for moderation. I don’t believe So-and-So’s Service Company has any idea their SEO is leaving links like this on other websites.
sherman oaks plumbing
madeupcompanyname.com
Rengel1852@gmail.comSubmitted on 2011/07/04 at 6:33 am
The next time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my choice to read, however I really thought youd have something attention-grabbing to say. All I hear is a bunch of whining about one thing that you could fix in the event you werent too busy in search of attention.on Plumbing Repair For Slab Leaks
Notice the poor use of language. Notice the meanness. Now, notice the website link! If I were the plumber who received the comment, I’d develop a relationship with this company and link to it if the comment wasn’t so stupid.
Now look at another one on the same blog, different post:
sherman oaks plumbing
madeupcompanyname.com
Salvadge7383@gmail.comSubmitted on 2011/07/04 at 4:26 am
you’ve got a fantastic blog right here! would you wish to make some invite posts on my weblog?on Detecting a Gas Leak
So we’ve got great location-based keywords, two different email addresses, one nasty comment, and one nice one with poor grammar. This person was paid by the amount of links he provided the SEO company, but did it hurt So-and-So’s Service Company to get spammed in the comment dashboard? Yeah, it did.
When your company gets marked ‘spam’, it’s an identifier to search engines. It’s a red flag, a blown whistle. Someone working at So-and-So’s Service Company would never have left such ridiculous comments, they would have had some relevant input to add to the post. They would have tried to reach out for dialog, not one-way useless jibberish.
Think about that when you leave comments or approve them in your dashboard. There exists online a monster with a black hat, and it wants to throw your business in the air like a baby in a pool, but won’t be there to catch you when you fall. Quick procedures with little forethought inevitably hurt, so avoid them at all costs.
If you’d like to learn more about our white hat SEO services, please call us today. Your business success is important to us, and we won’t compromise that with poor strategies. Learn how your company can benefit from a better incorporation of SEO services that will help new customers find you easily online and through mobile devices. And … by the way … we don’t comment spam.
For more information, go to Tweak Your SEO Regularly.
Leave a Reply