Do you write your own Web site and blog content? Your own articles? If you are paying to have your content written, consider the source.
There’s an old saying that still holds true – you get what you pay for. If you purchase from freelance writing boards and only offer low-ball pay, you may end up with regurgitated content that was previously written for someone else, or student work.
Not that you can’t find good writers on a freelance job board, of course you can. But some writers who are willing to work for less may not believe your project is worth their best effort. If you do hire off of a job board, offer a decent rate of pay for the job to be done. This benefits everyone and gets you closer to the writer who knows what good content is worth and is willing to do a great job if paid fairly. This is a business.
“Fairly” isn’t the lowest price. A writer has to know style, grammar, punctuation, and often conduct research. Your writer may need to be capable of writing in your voice. You may need the material to be humorous, edgy, maternal or technical. All of these characteristics make up more than most realize when it comes to a writer’s competence.
Some writers can’t deliver creative, original, style-appropriate copy. The ones that can’t, often don’t understand what good writing is worth. Some offer their services on the cheap looking for easy money for little effort. So do you want 20 inexpensive, somewhat usable, lower quality posts? Or do you want four, great, keyword-rich, insightful and professional sounding posts at a higher rate per post? It’s all in how you look at it.
If you don’t want to take chances, get your writing done by people who understand the writing business. Hire writers who have their work reviewed, and are knowledgeable about how to convey your perspective in the correct style to the right people in the right arena.
At Zero To Sixty Marketing, that would be Shari Voigt and Susan Hamilton. Call us today for more information about how we can help you with all your copywriting needs, and be sure you’re getting the best copy for your money.