If you stop to think about it, we’re all marketers. We all have something to sell and we need to market it, whether product or service. Narrowing the focus of your newsletter to your particular niche will increase your bottom line – whether you’ve got a huge list, or not. Your email marketing list is an important feature, don’t get me wrong, but look at it this way:
Not everyone who goes into a store is looking for the same thing.
What is the strongest thing you offer, and who wants it? Your list can be divided up in such a way that your message targets the particular group who has already shown interest in a thing, or is in the category of someone who may not know that your product or service is their remedy.
The templates shown on AWeber for newsletter design are a nice way to present your message, and it does impact on your readership to a degree, but the most important thing will always be the content specific material that is provided in it.
Kaye Z. Marks says it this way in her article titled, Where Is Your Marketing Attention Focused?,
If you send out a mass mailing to everyone you can, odds are the people who will take interest are the same people you could have specifically targeted from the beginning instead of wasting money sending something to all the people who did not have interest.”
She’s absolutely right. Some of you stop here for information on marketing your small business by yourself, others want to know if they trust the claims about our services that we make. As our list grows, so will our specific newsletter offerings to each separate group of readers. Posture yourself through AWeber by using sign up forms and your first welcome responder email template to find out just where their needs are.
A great newsletter takes much forethought, but the right tools make all the difference.
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