If you stop to think about it, we’re all marketers. We all have something to sell and we need to market it, whether product or service. Narrowing the focus of your newsletter to your particular niche will increase your bottom line – whether you’ve got a huge list, or not. Your email marketing list is an important feature, don’t get me wrong, but look at it this way:
Not everyone who goes into a store is looking for the same thing.
What is the strongest thing you offer, and who wants it? Your list should be divided up so your message targets the particular group who have already shown interest in a thing, or are in the category of someone who may not know that your product or service is their remedy.
The templates shown on AWeber for newsletter design are a nice way to present your message, and they do impact your readership to a degree, but the most important thing will always be the content specific material that is provided in it.
Kaye Z. Marks says it this way in her article titled, Where Is Your Marketing Attention Focused?,
If you send out a mass mailing to everyone you can, odds are the people who will take interest are the same people you could have specifically targeted from the beginning instead of wasting money sending something to all the people who did not have interest.”
She’s absolutely right. Some of you stop here for information on marketing your small business by yourself, others want to know if they trust the claims that we make about our services . As our list grows, so will our specific newsletter offer to each separate group of readers.
A great newsletter takes much forethought, but the right tools make all the difference. What email service are you using?