Here’s where data really gets interesting to me.
When it comes to researching the products, 66% of consumers are using tablets while 57% research on their smartphones. Reviews? 56% read reviews on tablets and 45% on smartphones. Details, as I’ve told you before, make tablet shopping an ideal environment for browsers who really want to take in the experience. Thing is, the smartphone numbers are pretty high, too!
Business owners have to take this stuff into consideration when they’re trying to figure out why the phone isn’t ringing. Websites have to be precise, clear, and informative to make navigation easy on consumers who are in ‘ready-to-buy’ phase. What do you need to know? Ask us in the comments section, or on our Facebook page, we’ll help you get the right information.
Be certain your business listing in Google is accurate. We all know Google Maps has its issues, but most maps pull from their data making it very important to regularly check your Google Places account.
This is going to be a great year. Get ready for the waves of change to come, because changes are happening very frequently now and will continue to do so in the future. I talked about consumer / mobile / tablet relationships earlier this year in the Inside Line, and referred to a 2011 fourth quarter survey. Make sure you read the related reading I share with you at the end of this post. These dramatic increases in such a short time can’t be ignored.
Have you developed a mobile website? What kind of response are you getting?
Leave a comment and tell us about it!