(And why does that matter to you?)
People are spending big money and using their tablets and smartphones to do it. They’re easy to use, and businesses that pay attention are bringing in the profits.
Smartphones make finding locations simple, and convenience is the reason why 73% of people using them find you with their smartphones vs 43% of tablet users. Neither number is anything to sneeze at. If this is how people find you, how important is it to represent your business conveniently for them, too?
When they’re out specifically to purchase, 62% are using their smartphones and 52% are using their tablets to make price comparisons. Is your product information that accessible? If not, you’re missing this traffic.
Are you making changes to accommodate local traffic? Have they been helpful? Tell us what’s working for you.
If you have questions, but not sure how to ask them or how to go forward, please share them here. Your responses help others frame their questions and encourage them to ask, too!
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