We’ve been talking quite a bit about content marketing between Express Marketing Memo and our blog here at Zero To Sixty Marketing. By now you’ve probably got a good idea about what content is, basically:

• the milk in the jug
• the words in the paragraph
• the  media that gets your expertise from your company to the   public who will be buying your service or goods.

Content marketing is not sales and it’s not advertisement. It is, however, the most effective way to promote yourself online. Certain names have always been associated with certain products or services, and like branding, content marketing promotes you over time through reputation.

Content Marketing Options

What vehicles you decide to use are completely up to you, however, some are more effective than others and even that depends on your market, and how often you can or should communicate with them. We recommend:

• articles submitted to article directories
• blog posts
• social media profiles and updates
• video
• blog replies/comments to other authors
• web copy
• newsletters

Content Marketing Packages

Every circumstance is unique. One company may need all of these services on a regular basis, another may only need the holes filled in that they cannot get to or have no personal interest in doing themselves. One company may need articles submitted for them, another may only need their blog updated. Some businesses can easily find the time to provide and distribute their own content.

When figuring out what your company’s particular needs are, keep in mind:

• How much time do you have to devote?
• What is your writing and computer skill level?
• Is your target market local?
• What is your marketing budget?

Many times answering these questions will help you decide how to proceed. No matter what you decide, you’re not alone. We hope the information we provide on this blog will have you up and running successfully in no time. What solutions work best for your company?

Photo Credit: kellypuffs on flickr

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