Zero To Sixty Marketing

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Build a Better Website: Part 2

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Building a Better Website:

Marketing Strategy Overview

Hair Connection website.In our first post in this series about website development, we covered 3 Things that Destroy Marketing and Strategy. Let’s go further and talk about some things that can be built right in that actually enhance your website’s ability to sell and help you become strategic in your efforts.

Give your website a voice

The tone of your site is important, but in this case I’m stressing the importance of your website actually having a voice, or ability to reach out to your viewer. Even in the best case scenario, unless visitors are already familiar with your products and services and returning to purchase, many times just reading a great blog post isn’t enough to bring them back.  [Read more…] about Build a Better Website: Part 2

Build a Better Website: Part 1

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Building a Better Website:

3 Things that Destroy Marketing and Strategy

Depending on the type of commerce your business deals with, your website needs will vary. There is no one-size fits all for complete website construction. There are a few things, however, that hamper even the most well-thought out plans when it comes to the performance your website needs to deliver … that is, if you want it to do more than cater to customers who already know about you.  [Read more…] about Build a Better Website: Part 1

What is Your Personal Policy?

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Most people don’t really think about their personal policy until a situation comes up and it’s time to take a stand. If you’ve ever said something like, “Well, my personal opinion is …” or “Personally, I think that if I were in that situation I’d …” then you’ve experienced a time when your personal policy came into question. Woman with her hands over her ears.

In day-to-day affairs, our personal policy defines our character in business, too.  It may be as simple as making decisions that cause you to be timely, or even decisions about how you expect yourself to react to a circumstance.

For instance:  [Read more…] about What is Your Personal Policy?

Your Staff on Twitter – Communication Strategy

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Twitter has a lot to offer the local business, but it’s all about strategy. It took me a couple of years to figure out. Back then, no one really thought about using Twitter in the office interactively. Few are talking about it now.

Let’s say you operate a micro-business, maybe one person in the office and a two to five people off-site visiting Office Staffclients. By using Twitter tools like Tweetdeck, Hootsuite and SocialOomph, you can build a network of local followers that are very likely to need your services.

Why Should Your Company do This?

I believe the beauty in what Twitter offers local business is the mobility. You see it every day, people staring down at their phones to text, search or call. To do that effectively requires a compatible phone. Those phones aren’t cheap. I think that’s a strong argument for segmenting the population right there. First and foremost for most companies is building a client base of customers who can afford their  products or services. Marketing on a mobile platform increases the odds that your message is going out to that base.

Add to that the ability those clients have to tweet to their friends and family about the great company they just hired, and you’ve again increased your company’s validity online.  [Read more…] about Your Staff on Twitter – Communication Strategy

Local Business Reviews are Social Media, Too

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After Google purchased Yelp in 2009, local business reviews became very significant. Although online marketers knew that comments and reviews are and have been beneficial for the business owner with an online presence, few others recognized how important those reviews actually were and will continue to be.

Why Should you Manage Your Local Business Reviews?

Local businesses should consider how reviews affect customer choice and loyalty. Google, Yahoo, Bing, Ask, and others give the customer an opportunity to voice their opinion – quite publicly – next to the business listing. Potential customers see what has been previously written and base their decisions on that information.

Local businesses need to actively encourage positive reviews. There is no way to erase a poor review, true or false. If you understand the importance of this side of social media, there are some things you should do to protect your brand.  [Read more…] about Local Business Reviews are Social Media, Too

Do You Need a Media Release?

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Press releases aren’t dead, in fact, they’re used even more today. But they are getting picked up differently, and by additional audiences you may not have thought about.

The way to think about a press release has changed because the audience has enlarged – not gone away. Now you can submit a press release online and reap the benefits of great back links, online attention and sharing, and still reach journalists who are actively looking for leads and information.   [Read more…] about Do You Need a Media Release?