Zero To Sixty Marketing

Business Email Marketing

Use Newsletter Design To Narrow Focus

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At symbol.Narrowing the focus of your newsletter to particular segments will increase your bottom line – whether you’ve got a huge list or not. Use newsletter design elements to keep your regular offers in front of your reader and introduce new ones, but cover specific material in the body content.

Your email marketing list is vital; it’s actually more important than your social media efforts and your website. Why? Because hands-down, more people are reached through their inbox than any other online method. Targeting behavior will increase your sales and build your brand.   [Read more…] about Use Newsletter Design To Narrow Focus

Why You Should Stay Connected to Your Clients

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Are you better off marketing to your existing customer base or finding new customers?

They’re both critical to the growth of your business, but where is your smartest dime spent?

If you’ve done your job right, your current customers are a walking, talking, and breathing advertisement. Getting them on board with your new projects first is the smartest way to grow your business.    [Read more…] about Why You Should Stay Connected to Your Clients

How To Grow Your Email Relationships

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Your relationship with your subscriber is very important. Are you growing it?

Email marketing is a two-way street. Your primary directive, besides the actual sale, is to get subscribers to communicate with you, to respond to you. As you interact over time, your relationship grows – and so does your credibility. You’ll be much more convincing as a trustworthy source.

Envelope.Here are 7 ideas to get your wheels turning:   [Read more…] about How To Grow Your Email Relationships

Great Newsletter Design Is Nothing Without Targeted Content

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If you stop to think about it, we’re all marketers. We all have something to sell and we need to market it, whether product or service. Narrowing the focus of your newsletter to your particular niche will increase your bottom line – whether you’ve got a huge list, or not. Your email marketing list is an important feature, don’t get me wrong, but look at it this way:

Not everyone who goes into a store is looking for the same thing.

 

 

What is the strongest thing you offer, and who wants it? Your list should be divided up so your message targets the particular group who have already shown interest in a thing, or are in the category of someone who may not know that your product or service is their remedy.

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Electrify Your Customer Responses

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(PT2) We want  relationships with our customers and readers to be actual relationships, and that requires two-way conversation. We want to encourage them to call, sign up, or click on a link. We want them to tell us what they thought of our products or services. If you read my earlier post on the value of influencing customer response, it’s time to start asking  questions and posing  statements that engage dialog.

Or you can just wait and see if your schedule fills up. (See pic for emotion that follows waiting for your schedule to fill up).

[Read more…] about Electrify Your Customer Responses