The logo design process for The Rhythm Studio in the Austin, TX area, was truly a learning experience.
Tracy King Perry was looking for a way to communicate multiple forms of dance in a single image.
Early sketches of ballroom-style dance images were discarded because Tracy’s focus was to be different from all of the other social / ballroom dance studios out there.
She DID NOT want a graphic of a couple dancing together. From that distinction, we moved on to body parts, poses, and finally to feet.
The simple answer is, “No.” Still, you’ll get conflicting opinions when it comes to how you should be reading a barrel roll trifold brochure. Accordion-fold brochures are much easier to figure out, but when faced with two panels at the same time, like the barrel-fold allows, you’re left wondering what the brochure creator’s intention was. The first two panels are a no-brainer, right? Front cover, inside front cover … then what does a reader do? Open the flap to reveal the inside of the brochure to continue reading panels left to right? Or read inside the cover, then the folded flap, then the inside?
Since, like most of us, you’re probably considering your next purchase of ad space, let’s focus on advertising today. Yes, it’s a HUGE topic, so we’re going to take it back to its most basic premise: Advertising is Salesmanship.