All your marketing efforts are working and business is starting to take off. Great! Then suddenly you find yourself unable to deliver what you promised. One of your suppliers has slipped and fallen on hard economic times and is no longer in business or cannot sustain the required flow of resources. [Read more…] about Keep An Eye On The Rearview Mirror
Mobile Blog
Why Twitter?
Everywhere you look these days, someone’s talking about Twitter. Last month (February ’09), over 7,000,000 people logged in with some answer to the now famous question, “What are you doing?” It’s grown by 1382% since the same time last year, making it the fastest-grown community site in the U.S., according to Nielsen. Now, with widespread adoption of the news media, Twitter is bound to grow even faster.
Detractors are quick to point out that Twitter is noisy, a distraction, and they really don’t care what some stranger had for breakfast. All true; you can’t argue with the obvious. But, there are ways to filter out the noise, turn it off when you need to focus, and select folks to follow with more interesting things to talk about.
So what’s Twitter all about from a business perspective, and why should you care? Honestly, that’s a huge question, one that will take more than a single post to answer. We’ll get a start on that answer this week from Evan Williams, the co-founder of Twitter: [Read more…] about Why Twitter?
Special Offer – B to B Magazine
As a copywriter, I’m most often tasked with writing copy for the B2B market. Beyond asking questions of my customer, this requires access to sources of information about various industries. One of my most valuable resources for the past few years has been B to B Magazine, which I receive free as a TradePub subscriber. You can do the same and I’ll provide you a link at the end of this post.
What Do You Mean, Ethical Marketing?
I’m often involved in conversations with small business owners regarding their marketing materials, and lately I’ve notice a disturbing trend. There’s an increasing gap between companies who hold integrity dear, and their competitors. A prospect has to dig pretty deep to know who’s good for what, and you’re left with two large responsibilities – business ethics and conveying them so a customer has a clear choice.
When you provide a service or product that exceeds client expectation, you increase your competitive edge by a wide margin. When they can see it coming because of the way you present yourself, you do even better. Knowing how the ‘dark side’ does things helps you stay above the fray and show others what to avoid, too.
Social Networking Leads to Social Search Engines
Twitter, Facebook, LinkedIn: These and an abundance of smaller social sites are gaining ground as searchable resources. Their value as search engines is directly related to their value as social networking sites. In fact, if you want to know what’s being said on any given topic, your quickest, most accurate resource would be one of Twitter’s many social search tools, such as Twitter Search or Tweet Grid. Why? Because Twitter is where the conversation is happening.
[Read more…] about Social Networking Leads to Social Search Engines
Winged Monkeys by Scott Alberts at Appleton’s PAC
I love my job! I was commissioned to create 11 large-scale illustrations featuring Winged Monkeys for the Performing Arts Center’s “Wonderfully Wicked” Gala on Feb. 6, 2009. The Wizard of Oz-themed musical “Wicked” ran in Appleton, Wisconsin through Feb. 28th. Steve Quinn, the Tour’s Company Manager, actually asked to meet the Artist, and later offered this generous endorsement:
[Read more…] about Winged Monkeys by Scott Alberts at Appleton’s PAC