Zero To Sixty Marketing

Website Design

Build a Better Website: Part 2

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Building a Better Website:

Marketing Strategy Overview

Hair Connection website.In our first post in this series about website development, we covered 3 Things that Destroy Marketing and Strategy. Let’s go further and talk about some things that can be built right in that actually enhance your website’s ability to sell and help you become strategic in your efforts.

Give your website a voice

The tone of your site is important, but in this case I’m stressing the importance of your website actually having a voice, or ability to reach out to your viewer. Even in the best case scenario, unless visitors are already familiar with your products and services and returning to purchase, many times just reading a great blog post isn’t enough to bring them back.  [Read more…] about Build a Better Website: Part 2

Build a Better Website: Part 1

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Building a Better Website:

3 Things that Destroy Marketing and Strategy

Depending on the type of commerce your business deals with, your website needs will vary. There is no one-size fits all for complete website construction. There are a few things, however, that hamper even the most well-thought out plans when it comes to the performance your website needs to deliver … that is, if you want it to do more than cater to customers who already know about you.  [Read more…] about Build a Better Website: Part 1

Definitions for Small Business Learning

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Within our unique business model, we all come together from different backgrounds and levels of understanding based on the services we’ve offered our clients over the years. Many times that spurs some interesting conversations about the terms we use within our company and whether or not our clients truly understand what we mean! Here’s a brief list of common definitions that may help you:  [Read more…] about Definitions for Small Business Learning

Marketing Includes Knowing What You Don’t Want

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Timeless Treasures Pt 2

In my last back-to-basics post, I challenged you to carefully define your customer – to market effectively and be COST effective, we need to know exactly who’s attention we’re trying to gain. But there’s far more to it than that. It’s also important that we figure out the markets or projects that aren’t a good fit for us. There’s a lot to be said for learning what you DON’T want.  [Read more…] about Marketing Includes Knowing What You Don’t Want

Anatomy of a Web Site Makeover

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Recently we shared a client’s Web site makeover, and suggested you step back to look at your Web site with fresh eyes. If you did that and realized your site is looking a bit dated, what’s the first step toward a redesign?

Great Website Design Begins with a PlanIt may surprise you to learn that the first steps to creating your new design have nothing to do with the look of your site. That’s right, although it’s the first thing we see, it’s actually a secondary consideration. So, what should we consider?

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A Web Site Makeover for Sprue Brothers

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Here’s another example of the design process … Web site design, this time. We’ve just rolled out a new Web site home page design for Sprue Brothers Model LLC. Sprue Brothers is an online hobby retailer for scale model builders. The “sprue” in the business name is significant. All plastic scale modelling parts arrive on a frame called a sprue. The store’s logo reflects this and now so does the Web site.

Before and after screenshots are below:

Before Website Redesign

Before Website Redesign

New Website Screenshot

New Home Page Design

My husband (and team member), Gerald, came up with the idea of sprue borders. Our graphic artist, Scott, took the concept and ran with it. I put it together as a working Web site. Despite a few technical glitches, this was a fun project that came together quickly. It’s also one that will continue to improve over time. Gordon, we hope your new landing page serves you well.

Have you looked at your Web site lately?

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