We get a lot of questions about content marketing. As my mentor and co-worker, Shari Voigt, pointed out so well in her post to Express Marketing Memo, it’s the many ways you present your company interactively online. Useful information is in constant demand, and quite frankly, it’s hard for most businesses to offer content effectively and still do the day-to-day activities involved with running a business. Many companies choose to outsource that function, but you can do it yourself.
Shari and I were talking about the difficulties beginners face when it comes to content marketing. As we mulled it over, we started talking about what doesn’t work. Basically, there are businesses we would never respond to because of their annoyance factor or the poor presentation. I’m sure you wouldn’t want that to be you.
Let’s hit on those issues so you’re better prepared when you hit the online world.
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