Zero To Sixty Marketing

Business Blogging

How To Post Your Blog to Social Media

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We have several new clients that are just learning to blog, YAAY! Good for you! Our wonderful and faithful website clients know that when you contract with us to build your website, we teach you how to use it, too. What good is just building you the website if you don’t know how to use it as your central marketing tool, right? We want you to know how to use your tools.

So those of you who haven’t set up those time frames to learn what you need to know might be falling behind a little. If you’re not using your blog, your website is doing absolutely NOTHING for you, and we NEVER want that. If that’s you, call us right away.

But if you are blogging, you’re still not done.

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Blog Content Tips For New Bloggers

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This post originally published on the Richardson Copywriter by our writing assistant, Bridget Skinner. We know you’ll find it helpful, so here it is again!

~ Susan

Dot com construction workers image.A quality piece of content work takes quality time. You might think you have all the right content ready to go – and maybe you do, maybe it is.

Don’t hit that “Publish” button before you’ve let your piece sit for at least 24 hours. This piece of advice has been instrumental to me in the world of writing content. I can guarantee that when you pick it back up you’ll find changes that need to be made, every time.
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Your Business Blog Content Is Valuable, Use It

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By now you’ve heard that blogging can help your business. Did you know that your blog content is actually valuable?

The Richardson Copywriter blog.That’s right.

When you post important material on your blog on a regular basis, you build up a valuable archive that will serve you for a very long time.

Blog content is advertising, only it’s not the ad in the newspaper or in a circular. It’s more of a soft-sell, and has enormous potential IF you embrace the system. Everything that you write about your industry, field or niche exposes your understanding of it.

What do most consumers do before they decide to part with their hard-earned money? They take a spin around the Internet.

The determining factor that turns a visitor into a paying customer is NOT your contact page. First, they want to know if you’re the company they need or want.   [Read more…] about Your Business Blog Content Is Valuable, Use It

Social Media Focus – An Overview

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We’re kicking off a series today, in response to our clients’ questions about how to effectively use social media for business. If you’re an RSS subscriber, you’ll see this in your feed reader on the day we publish. Email subscribers will receive these tips as part of our weekly newsletter that now comes out on Saturdays.

Social media icons.What is Social Media?

Social media is not just Facebook or Twitter or LinkedIn or your blog. Rather, it encompasses all of these social channels and many more. I’ve lost count of how many social sites are online, but that doesn’t really matter anyway. We’re going to help you appear to be everywhere, but we’re only going to focus on one thing at a time.  [Read more…] about Social Media Focus – An Overview

Build a Better Website: Part 3

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Building a Better Website:

Is Blogging Marketing? Incorporate Strategy Everywhere

Once upon a time, HTML websites were the only professional looking websites available. They were costly, needed a lots of code, and were very unchangeable without paying for additional services provided solely by your website designer. They couldn’t be regularly updated with new material easily. Small companies with equally small marketing budgets were resigned to a static website that would be ‘it’ from then on.

Then WordPress came along and changed all that. Soon, web developers began to realize that their clients deserved much more that what a static HTML website could ever offer. Now WordPress websites make up around 15% of the total number of websites globally. That’s pretty big.  [Read more…] about Build a Better Website: Part 3