When it comes to traditional print media, you really have some great choices in business brochures. So much to choose from means flexibility and options, so you should take a little time now and again to refresh your memory. [Read more…] about What Kind of Business Brochure is Best for You?
marketing materials
Using Keyword Research Tools – PT 3
We’ve been giving you the nuts and bolts breakdown of SEO, and we want to make sure you have access to some of the easiest keyword research tools out there. We’ve been using Wordtracker for several years now, but I’ve only recently started using this tool myself. A couple of years ago I had tried it and thought it difficult, but then again I had very little working knowledge about how to use the tool, and they’ve improved the experience for the researcher (you) by leaps and bounds. Anyone can figure this out.
First, make sure you take the tour. I don’t remember taking the tour, if they offered one on my first try years ago, but I’ve taken the tour since then and now think that it’s very helpful and can’t imagine trying to use it without taking the tour. I like things spelled out.
Wordtracker Tour
Very basically, there are four steps that you’ll be walked through in more detail:
- Enter a keyword (one you’ve chosen off of the list we worked on in the last post)
- Find the actual search traffic volume for your keyword
- Evaluate competition for the word
- Export results, and
- Research again from your list
While you’re there, take a look at some of the blogposts in the Wordtracker Academy. I thought Lyndon Antcliff’s post on social media was a really great breakdown for any business owner.
Take Another Look at Your Event Marketing Materials
Throughout the year, I receive requests from groups and organizations seeking product donations and sponsorships for events. These events are primarily related to the hobby industry, more specifically to scale modeling. I support as many events as possible, but there are times I simply toss the request in the trash because the request was written by a boob.
Some authors come across as simply begging. Others don’t know the name of their own organization or how to spell it properly. A word of advice: If you’re running a first-class event, take the time and effort to send out first-class marketing materials, even if all you’re sending is simply a well-worded letter.
[Read more…] about Take Another Look at Your Event Marketing Materials