It’s fun to focus on the new and different, but it’s important not to forget the tried and true. Small businesses have established themselves and grown in the marketplace since the dawn of capitalism, not just since the birth of Facebook. Along the way, what works and what doesn’t work has been studied and written about. Effective marketing has been dissected and diagrammed. It’s true that HOW we get the job done has changed, but the timeless principles relating to market, message and media are still the foundation for success. Read More→
Archive for small business marketing – Page 2
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Categories : Website Marketing Strategies
I bet if you were hanging out with your friends or family and a controversial subject came up, whether you voiced it or not – you’d probably have an opinion about it. Conversationally, it’s a plus to be able to debate opinions or discuss facts in a give and take manner. Some folks can’t do that. But if you’re the entrepreneur who generally reads our blogs, you can probably hang with the best.
If you have ideas for business – something not agreeable in the mainstream – instead of sitting there with your opinion safely tucked inside your head in a box labeled, “not politically correct,” I want to encourage you to take action. Take a risk by doing or saying something out of the norm that can be useful to others. It could be the thing that makes your business stand out. Read More→
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Categories : Customer Service
Here’s another example of the design process … Web site design, this time. We’ve just rolled out a new Web site home page design for Sprue Brothers Model LLC. Sprue Brothers is an online hobby retailer for scale model builders. The “sprue” in the business name is significant. All plastic scale modelling parts arrive on a frame called a sprue. The store’s logo reflects this and now so does the Web site.
Before and after screenshots are below:
Before Website Redesign
New Home Page Design
My husband (and team member), Gerald, came up with the idea of sprue borders. Our graphic artist, Scott, took the concept and ran with it. I put it together as a working Web site. Despite a few technical glitches, this was a fun project that came together quickly. It’s also one that will continue to improve over time. Gordon, we hope your new landing page serves you well.
Have you looked at your Web site lately?
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Categories : Website Design
No doubt, you’re being bombarded right now by every sales call imaginable, most of them trying to sell you either search engine optimization (SEO) services or advertising space. Since the second week of January, our phone has rung daily with someone selling one or the other.
Since, like most of us, you’re probably considering your next purchase of ad space, let’s focus on advertising today. Yes, it’s a HUGE topic, so we’re going to take it back to its most basic premise: Advertising is Salesmanship.
"Love your newsletter. Very, very professional. I don't know how you come up with something so good all the time!" ~ Dorothy Skinner, Gary's Quality Plumbing "I think the handout was the some of the best work I have ever seen. Yes, copy, illustrations, layout ... it was all amazing." ~ Glen E. Armes, Sr. VP op2, a division of Old Republic Title "Shari and the team at Zero To Sixty Marketing did a great job. Best of all, the results were obvious. We improved steadily in the rankings, getting more traffic and followers." ~ Duane Weber, Green Light Sign Solutions "The Valentine letter is awesome, thank you!" ~Connie Koehnke, Hair Connection "Zero To Sixty Marketing knows search and certainly can help you, too." ~ Duane Weber |
Contact Us:
Shari or Gerald at our Main Office:
920-364-0261
Susan at our Dallas Office:
214-714-0495
Zero To Sixty Marketing LLC
Copyright © 2012 All Rights Reserved
Copyright © 2012 All Rights Reserved
