SO you need keywords, but if everyone in your service industry is using the same words, how will that help you? With that logic, how do the right words help you?
First of all, you’re not completely wrong! Random words aren’t going to be the Holy Grail you’re looking for.
Second of all, start your list already! We’ll discuss where you use what words and how you use them later.
[Read more…] about SEO: Where Do You Find Your Keywords? PT2
Shari does a great job explaining what SEO is not, a very important read I strongly recommend. This is a very basic synopsis broken down for the small service company that is just now learning that their site can do more for their company than just hold a place for chance visitors.
Search engines are not as hard to understand as it can seem to a smaller, service or product website owner. Most businesses understand by now that they must have a website so their company information can be easily accessed by prospective clients, but just having one doesn’t guarantee that.
Content marketing is not sales and it’s not advertisement. It is, however, the most effective way to promote yourself online. Share your expert opinion on a product or method, teach others how to look at something more deeply or offer a differing point of view through well-written material you then share through online environments. Depending on the content’s usefulness, you may even be able to get it picked up in local magazines and other print publications. [Read more…] about What Is Content Marketing?
As a copywriter, I’m most often tasked with writing copy for the B2B market. Beyond asking questions of my customer, this requires access to sources of information about various industries. One of my most valuable resources for the past few years has been B to B Magazine, which I receive free as a TradePub subscriber. You can do the same and I’ll provide you a link at the end of this post.
Twitter, Facebook, LinkedIn: These and an abundance of smaller social sites are gaining ground as searchable resources. Their value as search engines is directly related to their value as social networking sites. In fact, if you want to know what’s being said on any given topic, your quickest, most accurate resource would be one of Twitter’s many social search tools, such as Twitter Search or Tweet Grid. Why? Because Twitter is where the conversation is happening.
[Read more…] about Social Networking Leads to Social Search Engines
Many business owners believe that blogging is a waste of time. Not too long ago, I felt the same way. Let’s face it: Blogging can become a time consuming monster! But done right, it’s an effective, yet subtle way to market your business. [Read more…] about Blogging and Marketing
