It’s very important for me to know how my business is doing – not just by watching the financial ledger, but also by watching the environment around me. What are our neighboring businesses doing? More importantly, what are our competitors doing? Has their business grown at the same rate as ours or has it accelerated past ours, without my noticing?
Keeping up with the Jones’ does have a relevant place in business. Some of what the Jones’ are doing are simply gimmicks that yield no returns. But if you ignore everything they do, you’ll soon learn that you’ve been left in their dust, wondering why and how it happened. [Read more…] about Small Business Marketing – The Power of Observation