Your business has awesome potential. You have everything headed in the right direction, and now the pieces of your plan will fall neatly into place. NOT.
I don’t want to be a discouragement. But nothing worthwhile has ever been easy to develop. Your ideas are still seeds, and will be for years! Those seeds need lots of watering and oxygen – and sunlight will only help. Yep, a gardening analogy from an organic gardener!
[Read more…] about Greatness Starts Little And Thinks HUGE
Most companies that want to update their website have many ideas about what they want it to look like. I want people to understand that while a business website appearance is crucial to brand positioning, making it functional is equally important.
Your website isn’t just an address. If that’s all you use it for, you’re missing out! [Read more…] about How to Use Your Website as a Marketing Tool
Start a business, set up shop, and they will come, right? It would be nice if it all worked that way. If time has passed and you find yourself ‘drinking the economy kool-aid’, I have a little research project for you.
Ever heard the phrase, “Birds of a feather flock together?” While I’m a firm believer in philanthropy and helping out another, the business and scriptural principle we should be standing on is, “Iron sharpens iron,” not “The sky is falling.”
Successful people do what they see other successful people do. In business, you have to adopt the same kind of successful thinking – aggressively.
You will adopt the ideals of the company you keep, of the people you hang around. If you’re surrounding yourself with people who just don’t see success being possible, you’re in trouble deep.
Here’s an Analogy: [Read more…] about Don’t Do What They’re Doing
If you were on the design side of the conversations that go on when a website is being developed, you’d be amazed at the differences in opinions between different companies when it comes to designing a website. Business owners ready to redesign often have ‘ta-da’ ideas for their new website, and some design teams really rally to that. Making a website ‘pretty’ is fun work, and can go as far as your imagination, skill and bank account let you go.
Function, searchability, and user behaviors are a little more tasking, but if you ignore those things, your marketing ‘hub’ is handicapped. Pretty, but handicapped. Can you have a website that’s pretty and functional, with easy searchability? Yup. But some things just don’t work together, and a good team knows what to avoid so a pretty website is a serious asset, too. [Read more…] about Website Design Isn’t Just About Appearance
Here’s where data really gets interesting to me.
When it comes to researching the products, 66% of consumers are using tablets while 57% research on their smartphones. Reviews? 56% read reviews on tablets and 45% on smartphones. Details, as I’ve told you before, make tablet shopping an ideal environment for browsers who really want to take in the experience. Thing is, the smartphone numbers are pretty high, too!
Business owners have to take this stuff into consideration when they’re trying to figure out why the phone isn’t ringing. Websites have to be precise, clear, and informative to make navigation easy on consumers who are in ‘ready-to-buy’ phase. What do you need to know? Ask us in the comments section, or on our Facebook page, we’ll help you get the right information.
[Read more…] about Research Proves Heavy Smartphone Shopping
(And why does that matter to you?)
People are spending big money and using their tablets and smartphones to do it. They’re easy to use, and businesses that pay attention are bringing in the profits.
Smartphones make finding locations simple, and convenience is the reason why 73% of people using them find you with their smartphones vs 43% of tablet users. Neither number is anything to sneeze at. If this is how people find you, how important is it to represent your business conveniently for them, too?
[Read more…] about What Are Consumers Doing With Their Tablets and Smartphones?
