Some people believe that if they have a website, they’re marketing online. Your website is invisible if you haven’t done anything with it. It’s not designed to just sit there like a neon sign on the Internet Superhighway. Even if it was, that’s not enough to get anyone to stop and to buy from you. Internet traffic is pretty different. Online, people have to trust you first.
The term ‘getting found’ is over-used and misunderstood. There are no magic keywords to make people come to your website and buy. No hocus-pocus will help your page rank. [Read more…] about Marketing With an Invisible Website is Hard
Forget about SEO, blogging, gaining back links, and posting to Facebook and Twitter for just a moment. If you want to draw visitors to your physical storefront, you need to focus on ‘local’ first. Get the local part right, and the rest will begin to make sense. All paths will lead directly to your door. 
On the way to Texas, we spent the night at a cute, retro motel that we never would have even heard of had it not been for social media and Google Places reviews. 
