If you’ve been diligently building links to your website, good for you! Generating inbound links to your site is one of the most important things you can do to improve your website’s visibility on the search engines. But are all those links going to your home page? [Read more…] about Why Deep Links Matter
SEO
Local Business Reviews are Social Media, Too
After Google purchased Yelp in 2009, local business reviews became very significant. Although online marketers knew that comments and reviews are and have been beneficial for the business owner with an online presence, few others recognized how important those reviews actually were and will continue to be.
Why Should you Manage Your Local Business Reviews?
Local businesses should consider how reviews affect customer choice and loyalty. Google, Yahoo, Bing, Ask, and others give the customer an opportunity to voice their opinion – quite publicly – next to the business listing. Potential customers see what has been previously written and base their decisions on that information.
Local businesses need to actively encourage positive reviews. There is no way to erase a poor review, true or false. If you understand the importance of this side of social media, there are some things you should do to protect your brand. [Read more…] about Local Business Reviews are Social Media, Too
How Often Should You Update Your Small Business Website?
When was the last time you updated your small business website? This week? This month? This year? If it wasn’t this week, it’s been too long and it’s time to give your website a little attention. [Read more…] about How Often Should You Update Your Small Business Website?
How to Get Customer Reviews
We all need ’em, so how do you get that happy customer to actually take a moment to give you a review? And, if he does, what will you do with it? Where will it get maximum exposure? Some businesses know just how to get those reviews set up to be a regular part of day-to-day affairs. They know that the most effective way to get a review is to ask. Yes, it’s bold. But it’s also business. That happy client or customer is worth several more when they share their experience with others. Turn the request into a part of the way you run your company and it’s a no-brainer that you’ll have many reviews to choose from when you want to make your testimonials public.
Case Study: Small Business Listings
Don’t forget to dot your ‘i’s and cross your ‘t’s!
When it comes to adding your company to a search engine directory, like Google, Bing, or others, there’s a lot to be said for finishing the job. Google is the absolute when it comes to listing locally. Once a company has claimed its business and set up their listing, every other search engine picks it up, regardless of whether or not you’ve listed with them as well. Funny enough, when you look up your company through the other search engines, your Google listing is likely the most frequently returned. It’s important to get it right, as unfinished details can hamper your efforts. [Read more…] about Case Study: Small Business Listings
Maximize Your Directory Listing
If you’re listed in the service directories offered online these days, it can be a very good thing. Google Local, for instance, is one of the smartest places to exist, and so are MerchantCircle, Yelp, and Foursquare. If you don’t exist there, you should, but if you do…
Do you have a Web site? Or did you simply list your business with them and expect that to be your online appearance?