Zero To Sixty Marketing

SEO

What Are Words For, When No One Listens Anymore…

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When no one listens, there’s no use talking at all.

Do you hear me, do you care?

Remember the lyrics to the popular 80’s hit? I just got back from a dinner with a client and it’s all I hear in my head after the conversation we had tonight.  I’m really listening closely to what my clients understand about their message, and in a more ethereal sense, their words.

Keyword Relevancy More Important Than Flash / blue-hair girlIn my head, the lyrics are, “What are words worth, when no one listens anymore? No one notices, I think I’ll dye my hair blue.” As a chic, I get it. I don’t think that’s so different from a desperate small business point of view. When we’re young, like the song suggests, we’d do anything to get attention immediately, to be noticed – even bizarre to border line nuts.

Let me explain to you exactly why keyword research and word relevance are more important than flash and hype. [Read more…] about What Are Words For, When No One Listens Anymore…

Have You Claimed Your Google Local Business Listing?

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local-10pack-googleDoes your business location show up on Google Maps? If so, are you fully taking advantage of it?

First, let’s find out if you have an accurate listing. Go to http://maps.google.com and search using your business name. Not there? Just add your business directly through the Local Business Center.

If you find your business, review your listing. Clicking on the name of your business will bring up a white information bubble with a “Claim your business” link or if you’ve already taken that step, an “edit” link.

Once you’ve claimed your business listing, Google will verify that you’re the business owner by phone (immediately – an automated call) or you can choose to have them mail you a postcard. We’ve done it both ways, but the phone call route allows you to get it done all in one sitting. Once this step is complete, you’ll be able to log-in and optimize your local business listing.  [Read more…] about Have You Claimed Your Google Local Business Listing?

How Do We Use Those Keywords? PT4

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Now its time to put forth a little effort. I’m going to ask you my favorite question:

What do you have to say to your customers, viewers, and peers?

Notice I never asked you what you had to say to a search engine. Your content is king, and if you ever start filling your web pages, press releases, articles, and blogs with randomly placed keywords, they will no longer be keywords. They will then be useless, lifeless gobbledygook that will only make you look uneducated, and there’s absolutely no authority in that.

[Read more…] about How Do We Use Those Keywords? PT4

Using Keyword Research Tools – PT 3

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We’ve been giving you the nuts and bolts breakdown of SEO, and we want to make sure you have access to some of the easiest keyword research tools out there. We’ve been using Wordtracker for several years now, but I’ve only recently started using this tool myself. A couple of years ago I had tried it and thought it difficult, but then again I had very little working knowledge about how to use the tool, and they’ve improved the experience for the researcher (you) by leaps and bounds. Anyone can figure this out.

First, make sure you take the tour. I don’t remember taking the tour, if they offered one on my first try years ago, but I’ve taken the tour since then and now think that it’s very helpful and can’t imagine trying to use it without taking the tour. I like things spelled out.

Wordtracker Tour

Very basically, there are four steps that you’ll be walked through in more detail:

  • Enter a keyword (one you’ve chosen off of the list we worked on in the last post)
  • Find the actual search traffic volume for your keyword
  • Evaluate competition for the word
  • Export results, and
  • Research again from your list

While you’re there, take a look at some of the blogposts in the Wordtracker Academy. I thought Lyndon Antcliff’s post on social media was a really great breakdown for any business owner.

[Read more…] about Using Keyword Research Tools – PT 3

SEO: Where Do You Find Your Keywords? PT2

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SO you need keywords, but if everyone in your service industry is using the same words, how will that help you? With that logic, how do the right words help you?

First of all, you’re not completely wrong! Random words aren’t going to be the Holy Grail you’re looking for.

Second of all, start your list already! We’ll discuss where you use what words and how you use them later.

[Read more…] about SEO: Where Do You Find Your Keywords? PT2

Very Basic SEO 5 Part Series

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Shari does a great job explaining what SEO is not, a very important read I strongly recommend. This is a very basic synopsis broken down for the small service company that is just now learning that their site can do more for their company than just hold a place for chance visitors.

Search engines are not as hard to understand as it can seem to a smaller, service or product website owner. Most businesses understand by now that they must have a website so their company information can be easily accessed by prospective clients, but just having one doesn’t guarantee that.

[Read more…] about Very Basic SEO 5 Part Series