Zero To Sixty Marketing

social media

How to Use Twitter For Conferences

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My husband, gotta love him, hasn’t mastered Twitter yet. Like many of you, when he realized it could benefit his speaking engagement, there were too many other things that took precedence. The show had to go on.

Twitter isn’t hard, but it is different on different smartphones and the apps also work a little differently. It looks easy enough, but I suggest reading this letter I sent him first. (Had I known he didn’t ‘get it’ I would have started helping him a long time ago!) I have his permission to post the letter I sent him later that day, so here it is! ~Susan
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Facebook Can Help Your Business

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It’s not unusual for one of us to get pulled aside by our clients, somewhat timidly asking to learn more about Facebook. For those of us who didn’t get turned on by the notion of a public online profile that connects you to everyone you’ve ever known (usually those of us a little older!) Facebook’s continuing changes are overwhelming to keep up with, and the navigation and terminology can be a little confusing.

Connect with Zero To Sixty Marketing on Facebook.The thing is, if you ignore its power and influence when it comes to search results, you’re in for an impossible journey. Your business simply can’t be found online without having a business page.

That’s not to say it’s more important than your website, that would be a backwards way to look at it.

Facebook links to your website when you fill out the profile with all your business information. That link is one of the most important links you can get.

Here’s how you need to look at it:   [Read more…] about Facebook Can Help Your Business

After the Pitch

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Zero To Sixty Marketing Agency Newsroom on PitchEngine.We’ve just begun using a terrific social media release service in lieu of the traditional press release submitted via wire service. If you haven’t yet tried PitchEngine, you really should. News submitted through PitchEngine can be accompanied by multiple images, video, audio, resource links, and a ‘tweet pitch’ (your message in 115 characters or less). At the $29 pay-per-pitch level, it’s submitted to the major search engines and hosted forever on the site. For what you get, it’s a steal!

The strength and power of a social media release is its ‘sharability.’ So what do you do after the pitch to facilitate sharing and really get the word out about your company’s news?  [Read more…] about After the Pitch

Your Staff on Twitter – Communication Strategy

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Twitter has a lot to offer the local business, but it’s all about strategy. It took me a couple of years to figure out. Back then, no one really thought about using Twitter in the office interactively. Few are talking about it now.

Let’s say you operate a micro-business, maybe one person in the office and a two to five people off-site visiting Office Staffclients. By using Twitter tools like Tweetdeck, Hootsuite and SocialOomph, you can build a network of local followers that are very likely to need your services.

Why Should Your Company do This?

I believe the beauty in what Twitter offers local business is the mobility. You see it every day, people staring down at their phones to text, search or call. To do that effectively requires a compatible phone. Those phones aren’t cheap. I think that’s a strong argument for segmenting the population right there. First and foremost for most companies is building a client base of customers who can afford their  products or services. Marketing on a mobile platform increases the odds that your message is going out to that base.

Add to that the ability those clients have to tweet to their friends and family about the great company they just hired, and you’ve again increased your company’s validity online.  [Read more…] about Your Staff on Twitter – Communication Strategy

Local Business Reviews are Social Media, Too

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After Google purchased Yelp in 2009, local business reviews became very significant. Although online marketers knew that comments and reviews are and have been beneficial for the business owner with an online presence, few others recognized how important those reviews actually were and will continue to be.

Why Should you Manage Your Local Business Reviews?

Local businesses should consider how reviews affect customer choice and loyalty. Google, Yahoo, Bing, Ask, and others give the customer an opportunity to voice their opinion – quite publicly – next to the business listing. Potential customers see what has been previously written and base their decisions on that information.

Local businesses need to actively encourage positive reviews. There is no way to erase a poor review, true or false. If you understand the importance of this side of social media, there are some things you should do to protect your brand.  [Read more…] about Local Business Reviews are Social Media, Too

I’m Guilty: 6 Social Media Sins

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Social media forums like Facebook and Twitter offer brilliant free marketing for small businesses when used strategically, but there are a handful of things I’ve begun to hate, I mean…er…strongly dislike when it comes to socializing on those platforms. They are, sadly, things I could have done better or understood more fully if I had made it my entire life for a set period of time. I couldn’t, and can’t, and I’ll assume that you don’t have that kind of time, either. I really do work, and because I write for my living, quiet thought is my friend. That means long hours of intense mulling over and reading (the one thing I love about Twitter, by the way – things I read and learn from what is posted there.)

Are You Building Your Twitter List Wisely?Please learn from my mistakes. I committed these social media crimes knowing full well what I was doing, and thought in time these problems would rectify themselves. They haven’t. And now I’m paying the price for poor planning.   [Read more…] about I’m Guilty: 6 Social Media Sins