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Hope For The Small Business Press Release

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Ever Wonder If Your Press Release Is Getting Picked Up?

You’re not alone. While writing a press release is only half the battle, getting it picked up and read continues to haunt industry professionals everywhere. This doesn’t have to be the case, say the authors of Press Releases Designed For Effect. Not only will recognizing new dynamics re-energize your small business marketing campaign, but here at Zero To Sixty Marketing, we believe working smarter includes producing better results in less time.

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Adaptating to Change

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0901_cover_230I’m no different than anyone else, well maybe just a little bit, but what I do believe to be true is that we don’t always find ourselves agreeing with change. Change for most of us is difficult, but something that must occur during the course of our lives.

The same applies to business. We must change to meet the changes in our market as well as the various environmental influences. Take, for instance, the Experimental Aircraft Association. In their January 2009 publication Sport Aviation, Tom Poberezny, EAA President outlined the changes they must face to remain a viable organization and industry.

Also their magazine Editor, Mary Jones, points out about the various methods of delivery of content – electronic as well as print. They must adapt their content delivery methods to meet the changes in the way we prefer to receive information.  [Read more…] about Adaptating to Change

Marketing: The Times, They Are A-Changin’

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vwcamp by intomwetrust2 on flickrWe’re all familiar with the Bob Dylan tune. That is especially true when it comes to your marketing dollar. The times we are experiencing now require rethinking everything we have held to be true in the past. Today’s marketing is very different than it was even three years ago, and no one today has money to throw into anything that will not produce.

That being said, what are you doing with your marketing dollar? Have you cut your overhead to balance out lower demand, or cut your productivity? You probably know you have to market differently, but how? What is the systemic difference between a fully functioning, income producing company, and a company having trouble paying its bills?  [Read more…] about Marketing: The Times, They Are A-Changin’