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Growing Your Business

How To Write An Easy Blog So You Can Share It

June 28, 2012 by Susan Hamilton Leave a Comment

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Learning social media is a lot harder without something to share. If you want to grow your online reputation, simply posting pictures of your dinner or your cat might not be as effective as if you also had some blog posts written that would get a visitor to your website. NOW social media won’t be so hard, right? You’re not just filling space when you have something important about your organization to share.

When you’re just starting to blog, the whole thing is a little overwhelming. My advice is always to stay at it, because it does get easier. Get in the habit of writing down your thoughts, whether you use a notebook or Google docs, until you have about five posts. That way, you can take some of the pressure off yourself as you develop a routine that allows you to post more frequently.

Here are a few more tips to get you posting
:

[Read more…] about How To Write An Easy Blog So You Can Share It

Website development.

Website Design Isn’t Just About Appearance

June 18, 2012 by Susan Hamilton Leave a Comment

If you were on the design side of the conversations that go on when a website is being developed, you’d be amazed at the differences in opinions between different companies when it comes to designing a website. Business owners ready to redesign often have ‘ta-da’ ideas for their new website, and some design teams really rally to that. Making a website ‘pretty’ is fun work, and can go as far as your imagination, skill and bank account let you go.

Function, searchability, and user behaviors are a little more tasking, but if you ignore those things, your marketing ‘hub’ is handicapped. Pretty, but handicapped. Can you have a website that’s pretty and functional, with easy searchability? Yup. But some things just don’t work together, and a good team knows what to avoid so a pretty website is a serious asset, too.  [Read more…] about Website Design Isn’t Just About Appearance

Laptop with dollar signs coming out of the screen.

Does Your Blog Help Your Brand?

June 14, 2012 by Susan Hamilton Leave a Comment

Laptop with dollar signs coming out of the screen.Business blogging is a necessary part of marketing in 2012, now and in the foreseen future. Why? Because doing it right ‘keeps you in the loop.’ If sharing your content, commenting on blogs, and linking to your website are the accepted way to prove you have a relevant business, you can’t really develop new and loyal interest in your site unless you’re actively blogging.

Blogging doesn’t have to be text, it can be adding videos, audios or images, too. It does have to be good for the reputation you’re building around your brand.

Here are a few bad blogging situations you should avoid if you want to clearly position your brand as a recognizable leader in your arena.

[Read more…] about Does Your Blog Help Your Brand?

imagery.

Paint a Picture For Your Customer in 500 Words

June 11, 2012 by Susan Hamilton Leave a Comment

If a picture paints a thousand words …
imagery.Did you know that when you use images on your website, eyeballs stay on your pages three times longer than if you didn’t? It’s no secret that pictures incite interest, and using them helps you make your point. When you tell a story, you paint word pictures in a person’s mind, too. Those stories help your customer relate to you, and help them see that they can trust your judgement based on your experiences.

I understand how hard it is to figure out what your customers want to know. When I first started writing blog posts, the advice I heard was all about writing with authority and letting your customers know how much you knew about something they needed.

[Read more…] about Paint a Picture For Your Customer in 500 Words

Build your successful company.

What Would Happen if You Had an Empowered, Independent Staff?

June 4, 2012 by Susan Hamilton Leave a Comment

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Business owners like us can tend to be control freaks, am I right? I mean, we want to know we can trust the end result, and someone else might screw it all up with a simple mistake.

That kind of thinking will NOT grow a successful business! Leadership is all about making sure we teach others to do what needs to be done. Business owners by their very nature are called to be leaders – in their places of work, involvement in the community, and even in their families.

Leadership sometimes gets a bad rap. Depending on your background, it’s easy to mistake leadership for overbearing, brow-beating and finger-pointing, and scolding, but that’s not it at ALL.

Real leadership empowers your team to do what you do, and think independently to improve your original ideas. When you’re truly leading, you’re leading by example. What does that even mean in business?

[Read more…] about What Would Happen if You Had an Empowered, Independent Staff?

Online Marketing Alone Isn’t a ‘Get Sales Free’ Card

May 29, 2012 by Susan Hamilton Leave a Comment

It takes an incredible amount of resources in time, energy, and even money to generate income for your business online. Making your business profitable isn’t an overnight thing, and even after you have your website and your social media activity ready to go – you will not make money off of that alone. Generating the sales that make the money that help you become more efficient and effective and make mega bucks will require more than one avenue to first generate leads.

[Read more…] about Online Marketing Alone Isn’t a ‘Get Sales Free’ Card

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